What happens when LEGO meets extreme sports? The LEGO City Nitro Circus was born from this bold question, bringing together the power of LEGO and the excitement of extreme stunts. In an exhilarating partnership, we launched the LEGO City Nitro Circus—an electrifying spectacle where athletes performed daring feats using life-sized LEGO stunt vehicles.
But the real magic lay in the hands of the kids. Inviting them to design these LEGO vehicles brought them directly into the action, allowing their imaginations to fuel the thrills.
The result? A dynamic, kid-friendly campaign that connected with audiences of all ages, showcasing their designs as they took center stage in front of a global audience.