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About MBCS

a

Media-Born

content studio

powered by

Audience-Informed

creativity.

We tell moving stories. By redefining the role media plays in the creative process, we move audiences emotionally. From there, everything else—from culture to KPIs and sales—moves too. Guided by our DATA, we create BOLD, IMPACTFUL content.

Content
that
Moves.
Content
that
Moves.
Content
that
Moves.
Content
that
Moves.
Content
that
Moves.
Content
that
Moves.
Content
that
Moves.
Content
that
Moves.

Case Studies

Jumbo Supermarkets

Bram vs. Stefan

What is the best way to reach and retain a young target group and show them that Jumbo (a supermarket chain with it's home office in Veghel, Netherlands) is a fun place to work?

Absolut

Show All Your Colours

Mardi Gras, an event that allows the marginalized to be seen and celebrated, served as the perfect backdrop to export Pride from the glitzy Sydney Australia to traditional country towns that don’t normally get to experience it.

Amazon Prime Video

mARadona: The Homage of the Century

In a sea of content and social media clutter, how do you powerfully reach an existing core audience and attract new legions of fans?

Unilever

Magnum After Dark

Introducing Magnum After Dark, the ultimate celebration of self-expression and pleasure.

Corner Magazine

#AskFor24

How does a campaign challenge the cultural norm through the long-standing popularity of national football clubs in Brazil?

Johnson & Johnson

5B

5B is a brand-funded feature-length documentary, directed by Dan Krauss and Paul Haggis which tells the inspirational story of everyday heroes who took extraordinary action to comfort and care for patients in the first HIV/AIDS ward unit in the United States.

United States Postal Service

Dear Santa

A branded, feature-length documentary championing USPS’s ‘Operation Santa’ program. Every year, USPS receives letters to Santa from children across the country, and through Operation Santa, USPS allows volunteers to adopt and fulfill a child’s holiday wish.

Framework

Content is complex. We’re simplifiers. We think about content in four ways to better define what your content should do and how it should perform.

Guided by our rich media data, we’ve built a new blueprint for the content creation process. Whether you’re reaching audiences through online video, streaming platforms, or traditional media placements, we understand the unique architecture of each platform.

Find out how content moves.

Original content forges powerful connections between brands and audiences. We create award-winning feature films and television shows that drive results for brands by connecting in authentic ways with audiences in the places that traditional ads cannot reach.

Premium Content Development

TRAVERSE32 – is our independent development and production studio that bridges the space between the entertainment and advertising industries.

Entertainment Solutions

MBCS uses a proprietary tool to source and identify branded entertainment opportunities for our clients. Powered by high value audience data, we ensure relevance by tailoring potential opportunities for unique brand needs.

Studio & Streaming Partnerships

MBCS uses proprietary data to understand how entertainment properties will resonate with a particular audience. We leverage our extensive entertainment industry experience to create customized entertainment programs that move the audiences our clients aim to reach.

Branded content is the key mover of consumer perception. Using authentic voices in the media world, we align consumers with brand values through the savvy use of platforms and our media, production, and talent partnerships.

Media Partnerships

We develop award-winning work in collaboration with major media owner studios. Our unique relationships with these studios unlock access to their dedicated creative and media teams who know exactly what content resonates with each platform and audience.

Production Partnerships

We partner with production companies who understand the needs of media channels and owners. We leverage our global network of partners to ensure our production capabilities are high-quality and cost effective.

Talent Partnerships

We have access to celebrities, creators, and creative talent required for effective co-creation opportunities. We analyze high-value audience data to customize our recommendations for influencer integration by brand criteria and relevancy.

This is where data gets creative. Each piece of our performance content is built to accelerate customer flow, power audience insights, and deliver creative marketing success. From search and social, to SEO and website design, all the way to E-commerce, our performance content moves customers along a carefully crafted brand journey.

We activate our award-winning creative talent from around the globe to produce the world’s most powerful campaign content. Tapping into the creative expertise of our teams, we infuse our media insights and plans with their content-led ideas. Our network of IPG-backed creative powerhouses is unparalleled, and includes:  

CONVICTS
Ensemble
Interactive Avenues
Marvelous
McCann Italy
MullenLowe Brasil / South Africa
Yune

Original content forges powerful connections between brands and audiences. We create award-winning feature films and television shows that drive results for brands by connecting in authentic ways with audiences in the places that traditional ads cannot reach.

Premium Content Development

TRAVERSE32 – is our independent development and production studio that bridges the space between the entertainment and advertising industries.

Entertainment Solutions

MBCS uses a proprietary tool to source and identify branded entertainment opportunities for our clients. Powered by high value audience data, we ensure relevance by tailoring potential opportunities for unique brand needs.

Studio & Streaming Partnerships

MBCS uses proprietary data to understand how entertainment properties will resonate with a particular audience. We leverage our extensive entertainment industry experience to create customized entertainment programs that move the audiences our clients aim to reach.

Branded content is the key mover of consumer perception. Using authentic voices in the media world, we align consumers with brand values through the savvy use of platforms and our media, production, and talent partnerships.

Media Partnerships

We develop award-winning work in collaboration with major media owner studios. Our unique relationships with these studios unlock access to their dedicated creative and media teams who know exactly what content resonates with each platform and audience.

Production Partnerships

We partner with production companies who understand the needs of media channels and owners. We leverage our global network of partners to ensure our production capabilities are high-quality and cost effective.

Talent Partnerships

We have access to celebrities, creators, and creative talent required for effective co-creation opportunities. We analyze high-value audience data to customize our recommendations for influencer integration by brand criteria and relevancy.

This is where data gets creative. Each piece of our performance content is built to accelerate customer flow, power audience insights, and deliver creative marketing success. From search and social, to SEO and website design, all the way to E-commerce, our performance content moves customers along a carefully crafted brand journey.

We activate our award-winning creative talent from around the globe to produce the world’s most powerful campaign content. Tapping into the creative expertise of our teams, we infuse our media insights and plans with their content-led ideas. Our network of IPG-backed creative powerhouses is unparalleled, and includes:  

CONVICTS
Ensemble
Interactive Avenues
Marvelous
McCann Italy
MullenLowe Brasil / South Africa
Yune

Leadership