Enter Dear Santa, a branded, feature-length documentary championing USPS’s ‘Operation Santa’ program. Every year, USPS receives letters to Santa from children across the country, and through Operation Santa, USPS allows volunteers to adopt and fulfill a child’s holiday wish. Directed by award-winning filmmaker Dana Nachman, Dear Santa captures heartwarming stories and gives the public unprecedented access into USPS’s legendary initiative. To ensure that Dear Santa would be seen and embraced by the widest possible audience, the film was sold to IFC Films, allowing Dear Santa to receive both theatrical and TVOD distribution during the 2020 holiday season — a time when streaming use amongst COVID-homebound audiences increased 92%.
Our PR strategy created interview and feature opportunities that targeted top entertainment publications and TV news programs to create the breakout opportunity we so desired.