Case Studies

5B is a brand-funded feature-length documentary, directed by Oscar nominee Dan Krauss and Academy-Award winner Paul Haggis which tells the inspirational story of everyday heroes who took extraordinary action to comfort and care for patients in the first HIV/AIDS ward unit in the world. The story of Ward 5B is stirringly told through first-person testimony of the nurses and caregivers who founded the Ward in 1983, their patients, loved ones and staff who volunteered to create care practices based in humanity and holistic well-being during a time of great uncertainty. The result is an uplifting, yet candid and bittersweet, monument to a pivotal moment in American history and a celebration of quiet heroes’ worthy of renewed recognition.

5B became the first brand funded feature to premiere as an Official Selection at the Cannes Film Festival, won the 2019 Grand Prix Entertainment Lions at Cannes and is now a part of MOMA’s Permanent Collection. It maintains a 100% Critics Score on Rotten Tomatoes, with The Hollywood Reporter calling it “An uplifting film about human decency and generosity of spirit.”