What if a simple tram ride could take you on a journey to Middle-earth? To celebrate the release of The Rings of Power, Amazon Prime Video transformed Melbourne’s iconic tram journey from the city to St Kilda into a cinematic experience like no other. Riders were transported into Tolkien’s legendary world, as the tram itself became a gateway to the epic landscapes of Middle-earth.

In addition to the tram experience, fans were treated to an immersive tram shelter installation, where they could dive deeper into the series adaptation. This interactive space allowed Tolkien enthusiasts and newcomers alike to feel the magic and wonder of Middle-earth as they awaited the show’s premiere, turning a daily commute into an unforgettable adventure.