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Case Studies

Client

Jumbo Supermarkets

Office

Netherlands / Yune

Project

Bram vs. Stefan

Category

Campaign Content

Client Challenge

In an effort to attract significant attention from the elusive 13-25 year-old prospective employee demographic, Jumbo tapped us to create a dynamic campaign which would demonstrate that the Dutch supermarket chain was truly a fun and dynamic place to work.

media Moves creative Moves media

In response, we went large, like Jumbo large! We created and launched a six-part team building, challenge based, Survivor style, YouTube series, called ‘Bram vs. Stefan’, hosted by Peter ‘The Lumberjack’ Aerts.  We developed a partnership with influencer Bram Krikke (aka the rubber band man) and asked him to invite some of his most influential friends including co-star and game competitor, Stefan de Vries (aka the dude in the yellow shirt).

In the ultimate battle of the century, Bram and Stefan each led a team made up of real-life Jumbo employees who worked and competed against one another in a variety of epic games. We built an action-packed adventure course with a wipe-out track, a wild go-kart race, and even a playing field for the classic Floor is Lava game in an actual Jumbo store and distribution center!

Content
that
Moves.

34

%

Increase in hires

30

K

New applicants

1.2

M

Completed views on YouTube

6

min

Average watch time

3.9

M

Social impressions