In an effort to attract significant attention from the elusive 13-25 year-old prospective employee demographic, Jumbo tapped us to create a dynamic campaign which would demonstrate that the Dutch supermarket chain was truly a fun and dynamic place to work.
In response, we went large, like Jumbo large! We created and launched a six-part team building, challenge based, Survivor style, YouTube series, called ‘Bram vs. Stefan’, hosted by Peter ‘The Lumberjack’ Aerts. We developed a partnership with influencer Bram Krikke (aka the rubber band man) and asked him to invite some of his most influential friends including co-star and game competitor, Stefan de Vries (aka the dude in the yellow shirt).
In the ultimate battle of the century, Bram and Stefan each led a team made up of real-life Jumbo employees who worked and competed against one another in a variety of epic games. We built an action-packed adventure course with a wipe-out track, a wild go-kart race, and even a playing field for the classic Floor is Lava game in an actual Jumbo store and distribution center!
